Samsung Unpacked 2019 was the most anticipated mobile event of the year. Would the first foldable smartphone, the Galaxy Fold, finally be revealed? With the rumors, speculations and fan leaks already swirling, we embraced the confusion surrounding the event, and added to it in a way that only Samsung could: A global campaign written in Hangul – the Korean alphabet – a writing system that 99% of the world does not understand.
Over 3 Billion Impression | 2019 Biggest launch in samsung history | 45 Million Views in a week |Cannes Design Bronze & One Show Shortlist
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At the same time, out of home appeared in Paris and in other major cities around the world. Translation: The Future Unfolds
Times Square
Picadilly Circus
New York
Milan
Madrid
The media coverage and online buzz led to a record number of people tuning in to see if the Galaxy Fold would be revealed at Unpacked 2019 on February 20th.
