The Galaxy Z Flip. A futuristic folding smartphone that finally offers an alternative to our boring black rectangles: a compact little square.
First we launched a series of teaser films that showed the Galaxy Z Flip without showing it.
Ahead of launch on social, we got people excited through a series of teasers that showed the Galaxy Z Flip and its functionalities without showing it.
Size
Camera
Fold
Then, instead of pulling the canvas off at Samsung’s annual Unpacked event, we did it at the Oscars, in front of 23.6 million members of our target audience.
Our out of home built on the launch, changing the way Samsung advertises their products by positioning the Z Flip as a fashion-forward statement piece.
The Intro Film playfully silenced the critics, answering their questions before they could ask.